(from Nicholas Lee, Founder of Care Business Advisors)
Most care owners I speak to believe recruitment is “impossible.” That belief has been passed down in the industry for years but it’s simply not true.
When I bought my own care company, it was struggling. Recruitment was broken, staff were burning out, and the business was losing money.
Once I built a proper recruitment system, one that markets in the right way, to the right people, in the right places, everything changed.
✅ We went from loss-making to profitable
✅ I tripled our revenue
✅ And I built a team I could rely on
Now, after helping other care companies do the same, I want to help even more.
That’s why I’m offering my 50 Carers Applicant Guaranteed Package, normally worth several thousand pounds, for just £497.
👉 But here’s the catch: it’s only available to the next 15 companies.
I want to get results for you, build my reputation, and show the care industry what’s possible when recruitment is done right. Helping you flood your business with qualified applicants is the fastest way for me to prove it.
So if you’re reading this, act now because once the 15 spots are gone, the price goes back up.
Have questions about our services? You're in the right place!
No. We customise every ad with your unique details, benefits, and location targeting. Even in the same area, your ad will stand out. Our approach focuses on your individual strengths, not generic templates.
If the same person applies more than once, we count them as one applicant. Your 50-applicant guarantee is for unique applicants. We aim at providing more than 50 applicants anyway. :)
We keep working for you at no extra cost until you do. Simple as that.
No. We use proven ad practices within Indeed’s guidelines. You’ll get applicants steadily, not in a spammy way.
Yes. We’ve tested this in different locations and adjusted the targeting to work even in areas with tough recruitment.
Most care companies fail on Indeed because of poor ad copy, wrong targeting, or weak positioning. We handle all three for you.
We guarantee qualified applicants — people who fit the role criteria and apply. Unfortunately we cannot control how quickly you respond to the applicants, your interview process and onboarding process. However, getting more applicants will definitely make your recruitment process smoother and faster.
No. We set precise location targeting to your service area.
We include eligibility criteria in your ads to reduce unsuitable applications. In the blueprint document you fill, we will make sure we get clarity about the restrictions you want to have to filter out the wrong applicants.
No — all applications go directly to you on the indeed platform, so you can respond immediately.
No. You will not spend a single extra pound on Indeed ads. The system is designed to work without paying anything to indeed and still generate a large number of qualified applicants.
Within 24 hours of receiving your completed documents and having our onboarding call, your ads will be live.
Less than an hour to fill out our simple documents. After that, we run everything. You do need to make sure you have someone ready to respond to the applications. The faster you respond, the more likely you will be able to book an interview with the applicant.
No. £497 is the full cost for this trial offer.
Possibly, but each ad is unique because it is based on the specific company's vision, goals and the type of team they are looking to build. Each ad is also location-targeted, so there’s no conflict. We can discuss exclusivity for an additional fee.
You can choose to take over the system yourself, or we can keep running it for you under a separate agreement.
Yes — We would love to serve you as much as possible to solve your recruitment problems.
Fast responses increase your chances of converting applicants to hires. We recommend setting aside time daily or having someone on your team handle responses. If you really struggle to manage, we can slow down the amount of applicants you receive to help you manage them.
We can also provide further training to help you systemise the messaging, interviewing and onboarding process.
A qualified applicant is any applicant that has applied through the indeed ad we posted. The ad would have been created based on specific criteria would you have instructed us to use. Therefore each job advert will have specific filters to stop specific types of applicants from applying, meaning that anyone who applies is a qualified applicant.
We are in the process of creating additional services that will help our clients to have a more systemised recruitment process so that recruitment is not done in chaotic, ad hoc manner. In my opinion, recruitment should be a never ending process in any domiciliary care company, a process that runs in the background like clock work.
My goal is to help as many company as possible to reach a point where recruitment is not a problem at all.
Yes, the other important aspect of Care Business Advisors is to help care companies to grow their revenue, increase their profits and create the right processes so that the owner can finally step back from the business.
Feel free to email me at [email protected] if you want additional help with your company's finances and operations and we can have a call to discuss further.
© Copyright Nicholas Lee 2025. All rights reserved.